We use this space to document how we think. Expect writing on design and product, reflections on our work, links to ideas worth your time, and an honest account of building Design Sync.
Somewhere along the way, MVP became shorthand for “let’s just ship something.” Not something thoughtful or usable, just something. The phrase Minimum Viable Product was popularised by Eric Ries in The Lean Startup as a
An idea usually starts as a sentence. “A platform for X”. “A tool that simplifies Y”. “An app that connects A to B”. At that stage, everything feels straightforward. An MVP also sounds straightforward. “Just
Founders often believe investors are looking for bold ideas and big promises. They are, but only after clarity. When growth conversations become difficult, it is rarely because the idea is weak. More often, investors cannot
